Former McDonald’s Honchos Take On Sustainable Cuisine
While it’s not completely vegan or vegetarian, Lyfe Kitchen still is a tremendous step in the right direction. It does offer veg & vegan items, and it would be nice to have veg options across the country, not just mainly in the big cities. It would also make it an easier transition for people interested in a veg lifestyle by them perceiving these options as more mainstream. Laura
“Lyfe Kitchen, a soon-to-be-chain of restaurants that might just shift the calculus of American cuisine. At Lyfe Kitchen (the name is an acronym for Love Your Food Everyday), all the cookies shall be dairy-free, all the beef from grass-fed, humanely raised cows. At Lyfe Kitchen there shall be no butter, no cream, no white sugar, no white flour, no high-fructose corn syrup, no GMOs, no trans fats, no additives, and no need for alarm: There will still be plenty of burgers, not to mention manifold kegs of organic beer and carafes of biodynamic wine. None of this would seem surprising if we were talking about one or 10 or even 20 outposts nationwide. But Lyfe’s ambition is to open hundreds of restaurants around the country, in the span of just five years.”
“There is one overriding reason to believe that this venture will work. The cofounder and chief executive of Lyfe is Mike Roberts, former president and chief operating officer of McDonald’s. “
Former McDonald’s Honchos Take On Sustainable Cuisine
- BY FREDERICK KAUFMAN
Read the article at: http://www.wired.com/business/2012/07/ff_lyfekitchens/all/
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