My Plantcentric Journey

Posts tagged ‘pleasure trap’

The Extraordinary Science of Addictive Junk Food – NYTimes.com

A MUST READ!

Please read how the American consumer is being purposefully addicted to SOS (sugar, oil, salt) by food engineers hired by Big Food. How they research and analyze how much Color 23 must be combined with Syrup 11 and Packaging 6; etc., etc.

Did you think chefs were tweaking recipes like your mom did to try to please the family for Sunday dinner? Think again!

What an eye-opener.
And as Jeff Novick, MS, RD says, “A plant based diet that is also high in fat, sugar & salt is no better as it also keeps you in the same pleasure trap.”

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?pagewanted=all&_r=0

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