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Rethinking Pinktober: Are We More Aware of “Breast Cancer Awareness” Than the Disease Itself?

This is a really interesting article from The Gerson Institute.  It covers all facets of the ubiquitous pink ribbon campaign.

Posted by  on Tuesday, October 16, 2012

“Breast Cancer Awareness Month” was actually founded by AstraZeneca, a drug company that, by the way, produces and sells breast cancer drugs. The money that goes to breast cancer research ends up going to research organizations that research and develop new drugs, which are then patented and sold by pharmaceutical companies to breast cancer patients at exorbitant prices. For example, Afinitor, a new breast cancer drug approved in July, costs over $200 per pill. Come on, let’s be honest: pharmaceutical companies are hardly hurting for cash; it’s a highly profitable multi-billion-dollar industry. Your well-meaning donation or pink purchase just ends up lining their already-fat pockets.”


About the Author
Ally Bacaj is the Gerson Institute’s Communications Specialist. Ally manages the design and content of our website and writes, edits and collects contributions for our blog. She recently helped launch the Institute’s newest program, the Gerson Basics Live Stream. In her spare time, Ally enjoys thrifting, reading, correcting other people’s grammar and trying to learn to enjoy running (but is still unlikely to sign up for Susan G. Komen’s Race for the Cure anytime soon!).

Read the entire article here:  http://gerson.org/gerpress/pinktober-breast-cancer-awareness/

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