My Plantcentric Journey

Posts tagged ‘sugary drinks’

The Real Bears “Sugar” by Jason Mraz

Bet you think of this little video the next time you see the other polar bear commercial.  Laura

Video satire skewers Coke’s polar bears

Bruce Horovitz, USA TODAY

8:36PM EST October 9. 2012 – This is the video that Coca-Cola doesn’t want you to see.

Its famous Polar Bears are skewered — as is the whole soft-drink industry — in an anti-sugary-drink video to be released Wednesday. Behind it: Alex Bogusky, the culturally influential ad legend whose former agency, Crispin Porter + Bogusky, has created ads for such hot-button clients as Burger King, Domino’s and, yes, Coca-Cola.

Bogusky left the agency world in disgust two years ago. Now, he’s back in a new role: taking on the cola industry along with advocacy group Center for Science in the Public Interest. The move comes at a time big makers of sugary drinks are being challenged by legislators and consumers from New York to California. It’s all about winning the viral PR war.

The video’s goal: to show the ill effects of drinking too many sugary beverages. The papa bear in the animated video, The Real Bears, not only suffers from erectile dysfunction, but also contracts type 2 diabetes, which forces him to have a “grizzly” leg amputation. The video ends with the polar bear family pouring their cola into the ocean.

“You know the American diet has gone the wrong way when it’s considered normal to drink massive amounts of liquid candy,” Bogusky says. “This is a cultural wake-up call.”

But executives at Coca-Cola and the American Beverage Association say the video is bunk and its statistics wrong.

“This is irresponsible and grandstanding and will not help anyone understand energy balance,” says Coca-Cola spokeswoman Susan Stribling. “It also distorts the facts while we and our industry partners are working with government and civil society on real solutions.”

Pepsi declined to comment. But ABA spokeswoman Karen Hanretty says, “CSPI is better at producing videos than they are doing math. People are drinking fewer calories from soda — and have been for a decade — so how can soda be to blame for rising obesity?”

Aside from political work that Bogusky has done for former vice president Al Gore, this is his first ad since leaving the agency business. It is bound to raise social-media eyebrows and is expected to go viral after it is posted at TheRealBears.org.

If anyone knows how to go viral, it’s Bogusky. In 2004, his agency created for client Burger King one of the first megaviral commercial videos about a so-called Subservient Chicken that would instantly perform one of 300 typed-in commands. Before that, Bogusky was widely known for the anti-tobacco Truth campaign that he helped create.

Now he’s teaming with an advocacy group to try to put the societal brakes on sugary-drink consumption.

“There’s a war going on between soft-drink companies and health advocates,” says Michael Jacobson, executive director of the Center for Science in the Public Interest. “This is our attempt to reposition soft drinks from a source of happiness to a major cause of disease.”

http://www.usatoday.com/story/money/business/2012/10/09/coke-polar-bears-alex-bogusky-michael-jacobson-cspi/1621361/

Rethink Your Drink

Want sugar with that?

From Hungry For Change

60 Minutes: Is Sugar Toxic?

60 Minutes did a great segment about sugar.  Dr. Sanjay Gupta interviewed Dr. Robert Lustig.  Hugely eye-opening!

April 1, 2012 7:07 PM

Is sugar toxic?

 (CBS)

Watch the Segment »

Dr. Sanjay Gupta reports on new research showing that beyond weight gain, sugar can take a serious toll on your health, worsening conditions ranging from heart disease to cancer.

(CBS News) If you are what you eat, then what does it mean that the average American consumes 130 pounds of sugar a year? Sanjay Gupta reports on new research showing that beyond weight gain, sugar can take a serious toll on your health, worsening conditions ranging from heart disease to cancer. Some physicians go so far as to call sugar a toxin.


The following script is from “Sugar” which aired on April 1, 2012. Dr. Sanjay Gupta is the correspondent. Denise Schrier Cetta and Sumi Aggarwal, producers.

The chances are good that sugar is a bigger part of your daily diet than you may realize which is why our story tonight is so important. New research coming out of some of America’s most respected institutions is starting to find that sugar, the way many people are eating it today, is a toxin and could be a driving force behind some of this country’s leading killers, including heart disease.

As a result of these findings, an anti-sugar campaign has sprung up, led by Dr. Robert Lustig, a California endocrinologist, who believes the consumption of added sugars has plunged America into a public health crisis.

Dr. Sanjay Gupta: Is sugar toxic?

Dr. Robert Lustig: I believe it is.

Dr. Sanjay Gupta: Do you ever worry that that’s– it just sounds a little bit over the top?

Dr. Robert Lustig: Sure. All the time. But it’s the truth.

Dr. Robert Lustig is a pediatric endocrinologist at the University of California, San Francisco and a pioneer in what is becoming a war against sugar.

Motivated by his own patients — too many sick and obese children – Dr. Lustig has concluded that sugar, more than any other substance, is to blame.

Dr. Sanjay Gupta: What are all these various diseases that you say are linked to sugar?

Dr. Robert Lustig: Obesity, type II diabetes, hypertension, and heart disease itself.

Lustig says the American lifestyle is killing us.

Dr. Sanjay Gupta: And most of it you say is preventable?

Dr. Robert Lustig: Seventy-five percent of it is preventable.

While Dr. Lustig has published a dozen scientific articles on the evils of sugar, it was his lecture on YouTube, called “Sugar: The Bitter Truth,” that brought his message to the masses.

[YouTube Video: I’m standing here today to recruit you in the war against bad food.]

By “bad food” Dr. Lustig means the obvious things such as table sugar, honey, syrup, sugary drinks and desserts, but also just about every processed food you can imagine, where sugar is often hidden: yogurts and sauces, bread, and even peanut butter. And what about the man-made, often vilified sweetener, high fructose corn syrup?

Dr. Sanjay Gupta: Is it worse than just table sugar?

Dr. Robert Lustig: No. ‘Cause it’s the exact same. They are basically equivalent. The problem is they’re both bad. They’re both equally toxic.

Since the 1970s, sugar consumption has gone down nearly 40 percent, but high fructose corn syrup has more than made up the difference. Dr. Lustig says they are both toxic because they both contain fructose — that’s what makes them sweet and irresistible.

http://www.cbsnews.com/8301-18560_162-57407294/is-sugar-toxic/?tag=contentMain;cbsCarousel

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